Strategic Communications · Brand Positioning · Full Project Delivery

A strategic approach to branding and communications for mission-driven organizations and the leaders driving change.

Work With Erin How I Work

Trusted by

OhioX Purpose Jobs PortfolioCreative Kelly O'Hara Nutrition Functional Nursing Elevate Northland Lead the Way Balanced Strategies Dogwood & Quill J Mitchell's Spices and Sauces Our Helpers PSI

Why I do this

The people doing the most important work are usually the ones our systems support the least. That's the thing I built a business around. I work with mission-driven organizations, and the people who run them, so the work they're doing gets the attention it needs to keep going.

How I work

I work two ways: as an embedded partner on retainer, or on defined projects by scope of work. Either way, I get close enough to your work to speak for it the way you would.

For organizations

I partner with mission-driven organizations in healthcare, nonprofits, education, and civic work on the brand and communications that carry their mission to the people who need to hear it. I learn your organization from the inside until I can speak for it as steadily as you do.

For individuals

I coach experienced professionals who are building something of their own and can't yet see how everything they've done connects to it. We take years of real work and turn it into a brand and a business that fit who you are and how you want to work. Most people come to me with more than enough to build on. My job is helping you see it and put it to use.

In their words

What working together looks like

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Writing and the podcast

The Self-Led Life

Most weeks I write The Self-Led Life, about building a business around my kids and a life I actually wanted, and about a system that was never built for it. I also host Notes from the Messy Middle, a podcast about meaningful work, pivots, and the messy reality of building something that lasts.

Read The Self-Led Life Listen to the Podcast

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Writing on meaningful work, building a business on your own terms, and a system that was never built for it. Free, most weeks.

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Tell me what you're building.

Send me a note about your work and where you're trying to take it. I'll be honest about whether I'm the right person to help.

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  • “Erin consistently delivers exceptional results, her work is always timely, high-quality, and she brings an energy that’s both professional and focused. I especially appreciate her "GSD" (Get Stuff Done) attitude, which ensures that projects are completed efficiently and with precision. Any company would be fortunate to have Erin on their team; she’s a true asset and a fantastic collaborator!"

    -Kriss Long, Chief of Staff, UpRys

  • “Erin worked with me in marketing and publicity for several years. She has top skills as a writer and publicist and always brought great energy to each project.”

    -Martha Bohner, Senior Publicist, Herschend Family Entertainment

  • “Erin did a phenomenal job rebranding my business. From marketing strategies to my website overhaul, she transformed my business into a professional and polished brand. Her expertise, tools, and guidance have been invaluable—I still revisit her notes and use the resources she provided to keep improving. Erin's work has elevated my business and given me the confidence to grow further. She's truly a game-changer!"

    - Jimmy Mitchell, Owner of J Mitchell Spices and Sauces