Strategic Storytelling and Integrated Marketing for Mission-Driven Organizations
Hi, I’m Erin Gregory.
I cut through the noise and build the brand presence and stakeholder relationships that drive growth — more members, deeper engagement, and lasting impact.
Most organizations I work with are at an inflection point. They need to establish or refine their brand. Build awareness in a crowded market. Drive deeper engagement with the people who matter most.
They're often scaling, pivoting, or launching something new, and they need a partner who understands both strategy and execution. Someone who can help them clarify their message, tell their story effectively, and show up consistently across channels in ways that build trust and drive meaningful results.
When we work together, you walk away with more than just content or campaigns. You get clarity on who you are and how to communicate it. You build stronger relationships with stakeholders, donors, and members. You see growth — whether that's increased membership, deeper engagement, stronger partnerships, or the confidence to show up as a leader in your space. Most importantly, you have a sustainable system for telling your story that doesn't require you to be everywhere at once or burn out trying.
The organizations and leaders I serve:
Whether you're scaling your impact, launching something new, or repositioning for growth, I work with mission-driven organizations and leaders who need strategic storytelling that moves people.
Nonprofits & Social Impact Organizations
Whether you're scaling your impact, launching something new, or repositioning for growth, I work with mission-driven organizations and leaders who need strategic storytelling that moves people.
From emerging wellness brands to established health organizations, you're working to build trust and educate your audience. I help you position thought leaders, create content that resonates with your community, and establish the credibility needed to grow in a crowded space.
Health & Wellness Ventures
You're building solutions that matter, but complex ideas need clear communication. I help technology organizations and innovation hubs translate what you do into compelling narratives that connect with investors, partners, and the communities you serve.
Technology & Innovation Partners
Purpose-Led Entrepreneurs & Solopreneurs
You're building something meaningful, but you need a brand foundation that reflects your vision. Whether you're launching, pivoting, or scaling, I help you establish a clear brand identity, develop your messaging, and create a content strategy that supports your growth without burning you out.
How I help clients bring story and strategy together
Every story is part of a bigger picture.
My approach combines strategy, storytelling, branding, and communication — helping brands and leaders bring clarity and meaning to every touchpoint.
I look at the whole ecosystem: message, visuals, presence, and impact. The result is work that not only looks and sounds compelling, but also connects — building trust and lasting relationships.
My Approach:
I don't believe in strategy without execution or content without purpose. Everything I create is rooted in a deep understanding of your mission, your audience, and your goals. I listen first. I dig into what makes your organization unique. Then I build the frameworks, messaging, and content that help you communicate with clarity and confidence.
Whether I'm developing your brand strategy, writing your story, or executing a multi-channel campaign, the through-line is always the same: authentic, strategic storytelling that drives real results.
Services
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From positioning and messaging frameworks to visual identity systems, I help you articulate your mission, refine your voice, and communicate with confidence. Whether you're launching, repositioning, or scaling, you'll walk away with a clear brand foundation that guides everything you do — from your website to stakeholder communications to campaign messaging. This is the strategic layer that ensures every piece of content, every campaign, and every touchpoint reinforces who you are and what you stand for.
What you get:
Brand positioning, core messaging framework, value propositions, audience personas, tone and voice guidelines, visual identity direction, and a strategic roadmap for implementation.
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I write in your voice, with your audience in mind, crafting everything from website copy and articles to books, speeches, and video scripts that bring your story to life. Each piece is built on strategy and heart, helping you communicate with authenticity and impact. Whether you need thought leadership content, donor communications, member newsletters, or a book that positions you as an expert, I help you show up consistently with content that resonates and drives results.
What you get:
Website copy, blog posts and articles, thought leadership content, email campaigns, donor and member communications, speeches and presentations, books and long-form content, video scripts, case studies, white papers, and reports.
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Whether you're launching something new, driving member growth, or refreshing your brand, I translate strategy into campaigns and visuals that connect and inspire. From fundraising campaigns to launch strategies to awareness initiatives, I create integrated approaches that combine compelling narratives with design that reinforces your message. The result is campaigns that move people to action and deliver measurable results.
What you get:
Campaign strategy and creative direction, launch plans, membership and fundraising campaigns, awareness and engagement initiatives, visual identity development, marketing collateral, social media strategy and content, and multi-channel campaign execution.
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From press appearances and podcast interviews to communications coaching and media prep, I help leaders and brands show up intentionally—turning every opportunity into a moment of genuine connection and credibility. Whether you're positioning a founder as a thought leader, preparing for a major announcement, or building relationships with key media contacts, I help you navigate the landscape with strategy and authenticity.
What you get:
Media training and interview prep, press release writing and distribution, media relations strategy, thought leadership positioning, podcast and speaking engagement coordination, crisis communications support, and stakeholder communications.
What People Are Saying
“I’ve had the pleasure of working with Erin Gregory at both UpRys and Central Point Partners. Erin consistently delivers exceptional results—her work is always timely, high-quality, and she brings an energy that’s both professional and focused. I especially appreciate her "GSD" (Get Stuff Done) attitude, which ensures that projects are completed efficiently and with precision. Any company would be fortunate to have Erin on their team; she’s a true asset and a fantastic collaborator!"
-Kriss Long, Chief of Staff, UpRys
“Erin worked with me in marketing and publicity for several years. She has top skills as a writer and publicist and always brought great energy to each project.”
-Martha Bohner, Senior Publicist, Herschend Family Entertainment
“Erin did a phenomenal job rebranding my business. From marketing strategies to my website overhaul, she transformed my business into a professional and polished brand. Her expertise, tools, and guidance have been invaluable—I still revisit her notes and use the resources she provided to keep improving. Erin's work has elevated my business and given me the confidence to grow further. She's truly a game-changer!"
- Jimmy Mitchell, Owner of J Mitchell Spices and Sauces
Notes from the Messy Middle
We’ve all heard the success stories — the wins, the awards, the Instagram highlight reels.
Notes from the Messy Middle is about everything that happens in between: the challenges, turning points, and small victories that lead to actual progress.
In each episode, I sit down with mission-driven leaders, entrepreneurs, and changemakers to talk honestly about purpose, reinvention, and resilience — the parts of growth we don't always post about. From nonprofit founders scaling their impact to wellness entrepreneurs building trust in crowded markets to purpose-led businesses navigating pivots, these conversations explore what it really takes to build something that matters.
These are raw, open conversations from the middle of the process, stories full of grit, emotion, and the lessons that shape who we become. If you're navigating your own in-between right now—whether you're launching, scaling, or reinventing—this show is for you.
Listen in for connection, perspective, and maybe a little clarity to go with your cup of empathy. Let this be a reminder that even in the long, arduous tunnels, there's always light ahead.
If you've spent years building other people's dreams — raising families, advancing careers, supporting partners, showing up for everyone else — and you're finally ready to ask "what about me?", this book is for you.
In Living on Purpose, I share my journey from cubicle to corporate newsrooms to entrepreneurship, alongside the inspiring story of Mark and Tiffany Baker, a couple who chose to leap off the hamster wheel and design a life defined by their own rules. These aren't stories of overnight success or perfect transitions. They're real accounts of the messy middle — the doubt, the courage, the small victories that lead to impactful change.
Why this perspective matters: I've been where you are. I've navigated that place between security and purpose, between what's expected and what's authentic. As a writer, strategist, and mom of three, I've learned that the skills we build in one season of life, the resilience, the creativity, the ability to manage complexity, become the foundation for what comes next. Your life experience isn't something to overcome. It's your competitive advantage.
What you'll walk away with:
The permission and the plan. This isn't just inspiration — it's a practical roadmap for people who want to leverage everything they've already lived through to create something meaningful.
Turn your life experience into your unique offering – Learn how to identify the skills, perspectives, and wisdom you've gained and translate them into a business or career that reflects who you really are
Design work that fits your actual life – Not the other way around. Discover how to build around your values, your family, and your definition of success
Navigate the messy middle with confidence – Get honest guidance on the financial realities, the emotional challenges, and the practical steps of making a major life transition
Build a support system that sustains you – Understand how community, courage, and trust become the infrastructure for lasting change
Blending storytelling, strategy, and honest reflection, Living on Purpose offers both inspiration and practical tools — the same holistic approach that guides my work at Erin Gregory Creative. It's a reminder that purpose isn't found at the end of the journey. It's shaped, every day, in the chaos, by those who are brave enough to choose themselves.
If you're done waiting for the "right time" and ready to build a life and career that actually belongs to you, this book will show you how.
COMING SOON: Living On Purpose
Latest Publication
“Reading Living On Purpose felt like a breath of fresh air. This book isn’t just about ideas—it’s packed with real, practical advice for anyone who feels stuck or overwhelmed by life. Erin’s story shows that it’s possible to break free from the grind and live with more intention.
What really hit home for me was the message about trusting yourself and taking chances. It’s a simple but powerful reminder that we’re all capable of more than we think. Erin doesn’t just inspire you—she gives you the tools to start making changes.
This book is full of hope, and it’s a must-read for anyone ready to stop just going through the motions and start living fully. Living with Purpose can genuinely help people take control and create the life they want.”
About Me
My career has spanned newsrooms, boardrooms, and everything in between. I’ve helped mission-driven organizations, founders, tech leaders and creative entrepeneurs articulate their vision, elevate their brands, and communicate with purpose.
Through Erin Gregory Creative, I combine strategy, storytelling, and leadership to help people and brands show up clearly and confidently — especially in uncertain times.
Beyond the work, I’m a lifelong writer, mom of three, and believer in intentional living and honest storytelling. I work with people who are building things that matter and need help putting their ideas into words that make an impact.
About
Mission
To inspire individuals and businesses to lead with genuine purpose, foster real connections, and elevate their presence through intentional and impactful communication.
Vision
To create a positive, lasting impact on society by empowering individuals and businesses to lead with passion, embrace their unique voices, and harness creativity to drive meaningful change in their communities.
